マネートレイン3

--> TOP The museum will reopen on 24 Jun. --> Closed --> Caretta Shiodome, Higashi-Shimbashi 1-8-2, Minato-ku, Tokyo | 03-6218-2500 Hours Tue - Sat 12:00 - 18:00 Closed --> ＊12:00-18:00 until further notice --> The only advertising museum in Japan. --> About us Plan your visit Facilities Museum calendar Group tour Apply for media coverage Exhibitions & Events Permanent exhibition Temporary exhibition Events Library Collections Notices & News releases Shop Access JP EN ( other ) Japanese Advertising History Japanese Advertising History Showa Period Edo Period Meiji Period Taisho Period Showa Period Showa Period From the early days of Showa to the end of the war1926〜1945From the early days of Showa to the end of the war Continuing from the Taisho period, the early Showa period was referred to as “Showa Modern.” Advertising expression became more international and polished. However, this drastically changed with the approach of war. Japanese advertising entered its “time of winter” as advertisements for regular products were swiftly re- placed by promotions designed to boost national morale. Documentation Timeline From Taisho modernism to Showa modernism As European and American cultural influ- ences pervaded Japan, Japanese advertising became more refined, shifting toward tones of internationalism and modernism. Shiseido (cosmetics) / About 1928 (Showa 3) / Poster The spread of fun-filled urban culture Around this time, urban residents began enjoying the new customs and lifestyles that were introduced as people absorbed Western culture. Advertising communicated this change to a more enjoyable urban culture. Nippon Gakki / 1930s (Showa 5–14) / Poster Tourism in Japan during the early Showa period Internationalization progressed during the early years of Showa, resulting in the development of Japan’s sea routes and railway network. At this time, designers such as Satomi Munetsugu played a role in enticing foreign tourists to visit Japan. Ministry of Railways / 1937 (Showa 12) / Poster Japanese advertising enters a “ time of winter ” during the war The role of advertising substantially changed as Japan entered the war. Product advertisements were swiftly replaced by ads designed to boost national dignity. “Plant Pumpkins!” ( a Tokyo municipal poster to address food shortages) / Tokyo Metropolitan Government / 1944 (Showa 19) / Poster --> ImperialRuleAssistanceAssociation/ About 1942 (Showa 17) / Poster Train station boxed lunch wrapping during that time Newspaper advertisement during that time Timeline 1926(Showa 1) Hamada Masuji and colleagues establish the Shogyo Bijutsu Kyokai (association of commercial art) / En-pon (one-yen books) gain immense popularity 1927(Showa 2) First-issue release of Affiches, a magazine for studying posters, by Sugiura Hisui and others 1933(Showa 8) Kishimoto Suifu launches Glico’s mamebun advertisement series of short, sharp slogans 1934(Showa 9) First-issue release of government magazine NIPPON by Natori Yonosuke and others 1937(Showa 12) First-issue release by Shiseido of its Hanatsubaki PR magazine 1939(Showa 14) Japanese department stores cancel seasonal bargain sales / Ad balloons are prohibited 1940(Showa 15) “Luxury is the enemy” promotion calls for donations / Media Technology Research Group is formed 1943(Showa 18) Appearance of motto advertisements such as “Shoot until you win” The Ad Museum Tokyo is managed by Yoshida Hideo Memorial Foundation Site Policy Copyright. The Ad Museum Tokyo All Rights Reserved. -->